// The platform

Everything the
conversation needs.

A unified inbox, a visual flow studio, paced broadcasting and eleven channels — each built to work together, reporting to a single ledger.

01

Unified team inbox

Every channel in one queue with assignment, notes and SLA timers.

02

Visual flow studio

Drag triggers, delays, conditions, AI and payments — zero code.

03

AI flow generator

Describe a journey in plain words; a draft is built in seconds.

04

Smart broadcasting

Paced to your Meta quality rating, with auto-pause protection.

05

Approved templates

Build, submit and reuse pre-verified WhatsApp templates.

06

BYOK AI copilots

Each workspace runs on its own key — isolated, never shared.

07

Contact CRM

Order history, lifecycle tags and custom fields beside every chat.

08

Campaign analytics

Delivery, read, click and revenue, attributed per campaign.

09

Three WhatsApp engines

Cloud API, QR and Twilio — mix freely, per number.

The complete index

63 features. 10 areas. Every plan.

Everything below is included on every plan. Jump to an area or scroll through it all.

01 / 10
Channels

Every channel your customers use, in one place

Connect official and QR-linked WhatsApp numbers next to Instagram, Messenger, Telegram, email and SMS. Every conversation lands in the same workspace, with the same tools.

7 features

WhatsApp Cloud API

Official Meta Business API with embedded signup, verified business profile, templates and high-volume sending.

WhatsApp QR numbers

Link any phone by scanning a QR code or pairing code. Multiple devices per workspace, each with its own proxy if you need it.

Twilio WhatsApp

Bring your Twilio numbers and Content templates and run them from the same inbox.

Instagram and Messenger

DMs, comment auto-replies and broadcasts for your Facebook Pages and Instagram accounts.

Telegram, email and SMS

Telegram bots, a native email channel with your own mailbox, and two-way SMS through your own gateway.

Website chat widget

One line of script adds an AI-powered chat bubble to any website. Chats arrive in the Team Inbox.

WhatsApp calling

Place and receive WhatsApp voice calls from the browser, with call logs and recordings.

02 / 10
Team Inbox

A shared inbox built for teams that reply fast

One queue for every channel. Assign, route, tag and resolve conversations together, with the context of every past message in view.

8 features

Unified queue

Every channel and number in one list, threaded per contact, with filters for channel, number, status and agent.

Assignment and routing

Round-robin and rule-based routing to agents or teams, with a default AI agent per number.

SLA timers and Kanban

SLA policies with countdowns, plus a Kanban board view to move conversations through stages.

Notes, mentions and saved replies

Private notes, @mentions, quick replies and canned responses with variables.

24-hour window awareness

See when the WhatsApp service window closes and switch to an approved template in one click.

Real-time translation

Read every message in your language and reply in the customer's language automatically.

Chat lock and blocking

Lock a conversation to one agent, block abusive contacts and keep an audit of who did what.

Installable inbox app

Run the Team Inbox as an app on desktop or mobile with push notifications for new messages.

03 / 10
Campaigns

Broadcasts and campaigns that protect your number

Send approved templates to thousands of contacts with pacing, scheduling and duplicate protection, then measure every delivery, read, reply and click.

7 features

Template campaigns

Pick a template, an audience from contacts, groups, tags, CSV or Excel, and map each variable to a column or attribute.

Smart pacing

Throttle, batch and send windows that keep your quality rating healthy, plus daily limits per number.

Scheduling and recurring sends

Schedule in any timezone, or repeat daily, weekly or monthly with an end date.

A/B testing

Split an audience between two templates and compare delivery, reads and replies side by side.

Follow-ups and drip sequences

Automatic follow-ups when a message is read, ignored or fails, and multi-step drip campaigns that stop on reply.

Marketing Messages API

Send marketing templates through Meta's Marketing Messages API for optimised delivery, with automatic fallback.

Delivery analytics

Sent, delivered, read, replied and clicked per recipient, with failure reasons and one-click resend.

04 / 10
Flow builder

Automations you draw, not code

A visual canvas for chatbots and journeys. Drag nodes, connect them, publish. Or describe the flow in plain words and let AI build the first version.

8 features

Visual flow builder

Messages, buttons, lists, media, conditions, delays, questions, tags and handoff nodes on an auto-arranging canvas.

AI flow generation

Describe a journey in a sentence and get a working flow you can edit node by node.

Keyword triggers and auto-replies

Exact, contains and fuzzy keyword matching, welcome messages, away messages and out-of-hours replies.

Webhooks and code

Call any API mid-flow, map the response to variables, or run your own JavaScript in a code node.

Google Sheets and appointments

Read and write sheet rows, book appointments into a calendar and send confirmations.

WhatsApp Forms

Native interactive forms with single choice, multiple choice and text fields, with every submission stored.

Cross-channel journeys

Start on Instagram, continue on WhatsApp, notify your team on another channel, all in one flow.

Flow analytics

Completion rates, drop-off per node and keyword analytics to see where customers leave.

05 / 10
AI

AI agents that answer, sell and hand over

Train agents on your own knowledge, connect your own AI keys, and let them reply around the clock. When a person is needed, the chat moves to your team.

7 features

AI agents per number

Give each number its own agent with a persona, rules and a knowledge base.

Bring your own key

Use OpenAI, Anthropic, Google, DeepSeek, Groq or a custom endpoint. Each workspace uses its own key.

Knowledge base

Upload documents, links and FAQs. Agents answer from your content, including your product catalog.

Images and voice notes

Agents understand photos customers send and transcribe voice messages before replying.

Human handoff

Agents pass the chat to a person on request or when unsure, and stay quiet while your team handles it.

AI CRM copilot

Ask for pipeline updates, create deals or summarise a customer in plain words.

AI usage dashboard

See tokens, cost and replies per agent and per model.

06 / 10
CRM

A CRM that already knows every conversation

Contacts, companies and deals sit next to the chats that created them, so sales and support work from the same record.

6 features

Contacts and attributes

Custom attributes, tags, groups, opt-in status and the number each contact first messaged. Import and export any time.

Deals and pipelines

Drag deals through stages, track value and record won or lost reasons.

Companies, tasks and calendar

Account records, tasks with due dates and a shared calendar for the team.

Proposals and estimates

Create proposals and estimates and share them with customers.

Lead finder

Discover new business leads and pull them straight into your contacts.

Appointments

Customers book time slots over chat. Bookings sync to your calendar and can collect payment.

07 / 10
Commerce

Sell inside the chat

Share products, take orders and collect payments without sending customers anywhere else.

5 features

Catalog and storefront

Sync your WhatsApp catalog and publish a storefront on your own domain.

Product messages

Single product, multi-product and carousel messages that open the cart in WhatsApp.

Orders and payment links

Track orders and send payment links through your preferred payment gateway.

Shopify and WooCommerce

Order, shipping and abandoned-cart messages, plus customer sync, from your store.

Coupons and offers

Coupon and limited-time offer templates that show the code and countdown in the message.

08 / 10
Templates

Templates that get approved

Build every Meta template type with a live preview, check it against Meta's rules before you submit, and keep it in sync after approval.

5 features

Every template type

Text, media, buttons, carousel, catalog, coupon, location, authentication and call-permission templates.

Pre-submit checks

Catch the mistakes that cause rejections before the template reaches Meta.

Import and sync

Import existing templates from Meta and keep status, quality and category up to date.

Template library

Start from ready-made templates for common use cases and adapt them in minutes.

AI writing

Draft template copy in any language from a short brief.

09 / 10
Integrations

Connected to the tools you already run

Open APIs and ready-made integrations, so WaDesk fits into your stack instead of replacing it.

5 features

REST API

Send messages and templates, manage contacts and read conversations from your own systems.

Webhooks

Outgoing events for messages and statuses, plus incoming webhooks that start flows or send messages.

Google Workspace

Sheets, Docs, Drive and Calendar inside flows and appointments.

HubSpot, Slack, Trello and n8n

Sync contacts and deals, post alerts and automate with thousands of apps.

Meta ads

Click-to-WhatsApp ad campaigns with tracking from the first message.

10 / 10
Security

Built to keep data where it belongs

Strict workspace isolation, granular roles and a full audit trail, with the option to run everything on your own servers.

5 features

Workspaces and roles

Separate workspaces for brands or clients, with owner, admin, manager and agent roles.

Two-factor sign-in

2FA, session controls, IP allowlists and sign-in alerts.

Audit log

Every important action is recorded with who, when and from where.

White-label

Your logo, your colours and your own domain for the app and the storefront.

Self-hosted or cloud

Run it on your own infrastructure or let us host it for you.

11Channels · one switchboard
WhatsApp Cloud API
WhatsApp QR
Twilio WhatsApp
Instagram
Messenger
Telegram
LINE
WeChat
Viber
TikTok
SMS
Email
Instant provisioning · 14-day free access

See it run.

Join 4,200+ businesses automating customer journeys across 11 live channels. Setup takes under 3 minutes.

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